As a lead content producer for Ducks Rising, the University of Oregon’s official NIL collective, I helped shape the brand’s visual identity and elevate its presence across digital platforms. My work focused on creating cinematic storytelling around Oregon athletes, highlighting their personalities, achievements, and off-the-field impact. From recruiting features and hype edits to long-form profiles and social-first content, I developed and delivered a high volume of engaging media.

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Working closely with players, coaches, and the Ducks Rising team, I led full-cycle production, from concept and shooting to editing and post. Each piece was crafted to amplify Oregon’s brand while empowering student-athletes through storytelling that was both authentic and aspirational.